R+P Post 2: Our Target Audience

Primary Audience:
     -Fans of the Teen Coming of Age Comedy genre
     -Fans of Indie Teen Drama's
     -Between the ages of 15-24

These were the three audience categories we decided that we would primarily aim to target. There are several different reasons for this choice; one of which was the influence of other films we used as referenced.

Firstly, we referred to "Superbad"and the choices that were made relating to their targeted audiences. After looking at the "BBFC" website, the "insight" comments and the films release strategy, we came to the conclusion that primary age group for the film would be roughly 15-24 olds, and as we felt this film portrayed similar themes to ours, we adjusted our                                                      
target audience accordingly.      

However,  we felt that our film also had a strong 'Indie Teen Drama' selling point. Therefore, we decided to refer to "The Perks of Being a Wallflower"; another film that had been sold as part of this genre. Whilst trying to learn about the main audience members that were interested and bought into this franchise. What I saw anchored our belief that the core audience had to be fans of the genre.


Secondary audience:
     -Fans of British films
     -Fans of British Comedy
     -Fans of School Situated films

We decided to continue looking at "The Perks of Being a Wallflower" to help us decide upon our secondary audience. I found quite a few websites such as Geekadelphia which attempted to explain the average individual within the films audience. This was just one of the descriptions:

The common factor through all of these descriptions was that the audience was alike to the characters; outsiders. This was a huge inspiration in choosing our whole TA; they all had to be able to relate to our main characters, which directly relates to the choice of 'Fans of School Situated films", as we felt that an experience of the modern school setup would be needed to understand the humor and challenges that are faced by our protagonist.

On top of this, we decided that our film would be enlisted underneath British Comedy, along side films such as "The World's End" and "The Inbetweeners", which after research we decided also had relating primary audiences. Therefore, it made sense that it would be of interest to fans of this wide category, and even appeal to fans of the wider umbrella of British TV and Film (together with other Indie drama's such as "Skins").

Tertiary Audience:
     -Fans of Comedy
     -24+
     -Families

Although we had recognized before that it is important to understand the modern school system, we began to realize that Secondary school is a common experience that nearly all British people have been a part of, at one time or another, and therefore it is relevant to film fans of all ages, hence the 24+ tertiary audience. We also see that it is important to broaden the TA as wide as possible
and therefore we have stressed the relevance of comedy in order to open the door to another group of possibly interested cinema-goers.