Introduction to A2 Coursework

My name is Amber Mota, candidate number 9114, and for my A2 Coursework I am in Group 1. I am working along side Shayam Utting (candidate number: 9164) and Alistair Price (candidate number: 9137) to create a music video. The links to my work are on the right-hand side and are entitled: A2 Research and Planning, A2 Construction and A2 Evaluation.


'Trip Switch' By Come What May



'Trip Switch' By Come What May

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Front Digipak
Front Digipak

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Inside Digipak
Inside Digipak

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Sunday 18 October 2015

R&P Post 14: My Target Audience

We have decided that we would like to keep our audience as wide as possible, especially as it is a debut artist that we are creating. However, we have pinned down our main focal audience groups that we will be specifically targeting.

Primary Target Audience:

-Fans of the rock genre (more specifically the alt. rock sub-genre)
-Aged 16-24

NOTE: Our primary target audience is not gender specific. This is because we aim to connote gender equality representations through having a band with two girls and two boys.

Secondary Target Audience:

- Older, nostalgic rock fans, that are still interested and avid followers of the genre.

Tertiary Target Audience:

- Fans of pop music, who are searching for more than just the mainstream.

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