Introduction to A2 Coursework

My name is Amber Mota, candidate number 9114, and for my A2 Coursework I am in Group 1. I am working along side Shayam Utting (candidate number: 9164) and Alistair Price (candidate number: 9137) to create a music video. The links to my work are on the right-hand side and are entitled: A2 Research and Planning, A2 Construction and A2 Evaluation.


'Trip Switch' By Come What May



'Trip Switch' By Come What May

Front Digipak

Front Digipak
Front Digipak

Inside Digipak

Inside Digipak
Inside Digipak

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Tuesday 17 March 2015

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our production predominately uses and develops conventions of real cinema in order to aid its authenticity. However, it was essential our film had some unique selling points so we decided to challenge a number of typical conventions and make our product more individual and interesting for the audience.

We have researched in depth professional examples as inspiration and as a guideline in order to produce the best piece of work we could. In the Prezi below I have analysed the form, genre, narrative structure and style conventions of film openings in relation to our media product.

[Please make the Prezi full screen in order to view it properly]



The Titles
Inspirations:

'The Perks of Being a Wallflower' was one of the main references for our titles. I specifically liked the simple stylings and monochrome colorings of the typography. Also, the typeface was simplistic yet still interesting and clear. Despite this, the titles were only accompanied by background video, something that we felt wasn't challenging enough.


The best part of the 'Juno' sequence is the way the titles interact with the visuals. They appear in places that compliment the visual and they draw the audiences eye toward the action without interfering with it. This was something we were keen to reproduce, as the credits we saw that drew our attention away from the main visuals, immediately appeared unprofessional and ineffective. On the other hand, I thought the coloring and size of the typeface was a bit too intrusive and we preferred to take a more subtle approach.

We decided to use the simplistic white styling from 'The Perks of Being a Wallflower' and combine that with the placement of the credits from 'Juno' to develop our own unique titles. We also followed the order of credits used in 'The Perks of Being a Wallflower' to make our sequence look as authentic as possible.

Here is the final typeface that we chose:

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